Deji Olatunji Success Story
Olajide Olayinka Williams Olatunji was born on 19 June 1996. His father is from Ibadan, Nigeria and his mother is from Islington, London. He was raised in Watford, Hertfordshire. He was educated at Berkhamsted School in Berkhamsted, where he met future Sidemen member Simon Minter Olatunji registered his first account on YouTube under the name “Jide Junior” in 2008 while in his early teen. He opened his current channel in 2009. Olatunji dropped out of sixth form college to pursue his YouTube career once he was earning steady monthly revenue from his uploads. In an interview in 2014, he recounted, “I asked the teacher, ‘Should I leave?’ He asked, ‘How much are you making from YouTube?’ and I said, ‘Around £1,500 a month.’ He told me he was getting less than that.” His parents initially disapproved, but have since become supportive and have featured in a number of his videos. In 2009, KSI registered his YouTube account under the name KSIO lajide BT. KSI built his following from posting gaming-commentary videos of the FIFA video game series, although as his following has grown, his YouTube content has diversified to include more vlog and comedy style videos.
As of November 2020, he has received over 33 million subscribers and over 7 billion video views across his two individual channels. In 2015, Variety ranked KSI as the most influential celebrity among US teens. In 2019, he was ranked as the second most influential online creator in the United Kingdom by The Times. Having written and produced comedy rap songs in his early YouTube career, KSI has since recorded more serious releases, thus achieving ten top 40 singles on the UK Singles Chart, five of which reached the top 10. His debut studio album Dissimulation, which was released on 22 May 2020, debuted at number 2 on the UK Albums Chart. As an actor, KSI featured in the British comedy film Laid in America in 2016, and was the subject of KSI, Can’t Lose, a documentary film following the build-up to his first amateur boxing fight was filmed in 2018.KSI has been involved in three high-profile boxing bouts; the first two were amateur white-collar events, and the third was a professional bout.
The first, against British YouTuber Joe Weller, was won by KSI via technical knockout, and drew a live online audience of over 1.6 million. The second fight, versus American YouTuber Logan Paul, ended in a majority draw; the subsequent rematch was KSI’s professional boxing debut, which he won via split decision. KSI’s initial rise to fame was not without controversy. He was widely criticised for his so-called ‘rape-face’, a recurring joke on his channel during 2012 and 2013. It was the centre of a controversy following his actions at a Euro gamer event in 2012. He was accused of verbally and sexually harassing staff and attendees at the event, Microsoft cut ties with KSI and he was banned from all future Euro gamer events. KSI subsequently apologised “for any offence the video of 15 months ago may have caused in the short time it was on his YouTube channel, references to it since and subsequently used by other people” and stated his desire to move on from the incident and “be judged on the great content and value he gives to brands and partners, without controversy.”