Patricia Bright Success Story
Patricia Bright is a born and bred South London native, whose parents migrated to London from Nigeria. Bright’s hardworking mother encouraged both herself and her sister, Maureen, to pursue education. “We worked hard in school, looking to take the traditional route of becoming a doctor or lawyer” she says. As she grew, her interests shifted and she chose to study accounting and finance at university, seeking to better her understanding of financial management. It was during her time as a student that she discovered YouTube vlogging which, combined with her love of beauty and fashion, led to an interest in posting content online. “Social media wasn’t what it is today, it was this ‘new’, underground space that allowed us to connect around the world. I had an online community of women that I could talk to, but I was also studying and working at the same time” Bright recalls.Despite a small following initially, she continued posting video content online that showcased her passion of make-up and styling, as well as her bubbly and infectious personality. It was a juggling act that required a significant investment of time and energy.
Bright remembers occasionally having to apologize to her followers for the lack of new uploads, due to other commitments. After graduation, Bright landed a job at a top tier investment bank, however was determined to continue working on her passion project. During her years working in the financial industry, first in banking and then at a Big Four consultancy firm, Bright experienced significant growth in the engagement on her YouTube channel, thus balancing the two commitments became increasingly difficult. Additionally, whilst “there was still no defined business model in the industry” there were clear indications that the platform “could become something which is financially beneficial.” She wanted to take a leap and pursue YouTube full time, however later resolved that she needed more time to figure it out. At this point, Bright shrewdly found a role at a multi-channel networking company that focuses on YouTube as its main distribution network and which was part-time. Here, she was able to increase her understanding of the platform, whilst also having two extra days a week to focus on her projects on YouTube and now also on Instagram, which had opened additional opportunities. Just six months later, her channel showed increased potential to earn revenue, therefore she quit as she was now able to support herself full time.
Almost ten years after her first video upload, Patricia Bright now has over 2.9 million YouTube subscribers, 1.2 million Instagram followers and, to date, has worked with world-renowned companies such as Dior, Amazon and Coca-Cola. Her success story attracts a constant influx of questions around starting a business and pursuing your passion. Bright sees the need to “pay it forward” and help others in the position she was once in. “I’ve ended up learning a lot from my mistakes over the years, and I am all about financial literacy, particularly amongst women, so I want to help them avoid those mistakes” Extending this desire to help women around the world, Bright launched The Break Platform last year. “I named it ‘The Break’ to represent the gap between what you see as a ‘good’ lifestyle and how you build a plan to actually get there” she says.